Online Marketing – Today’s Response To Business Challenges

If you build it, will they come?

That depends on how well you market it. Like the proverbial tree that falls in the forest without making a sound, the first lesson of Online Marketing Services says that even the fanciest Web site in the world won’t generate one inquiry or attract one new customer if nobody visits it. If you have a well-designed Web site but aren’t getting many hits, perhaps it’s time to revisit your strategy for directing people to your site.

To achieve the best Online Marketing Services from media campaigns, it is essential that your website is making the most of its visitors. As well as Search Engine Optimization (SEO), Pay Per Click (PPC) and Affiliate Marketing Fruitful Media undertake in-depth usability studies to ensure maximum conversion rates are achieved when sending online visitors to a website.

Online Marketing Services also refereed to as eMarketing, internet marketing, is the marketing the product or the services over the internet. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, and e mail marketing.

Online Marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. Internet marketing is associated with several business models. he model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.

Online Marketing Services marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience: An internet marketing campaign puts an organization’s message in front of consumers precisely when they want it.

Online Marketing Services has had a large impact on several industries including music, banking, and flea markets, as well as the advertising industry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share. The increasing speed of Internet connections is the main reason for the fast growth.

Harvest Green – Business Success in Harmony With Our Environment

Our ecosystem is an interrelated organization of life, where each individual aspect contributes to the grandeur of the whole. It is an elegant system of life and a source of inspiration. As Businesses and Professionals, you are in the perfect position to be creative leaders and Harvest Green. You can embrace the very same model as our ecosystem and by doing so; you can increase your prosperity, success and customer loyalty.

This is a perfect time to find and convey new ways to reconnect with our dear planet, to celebrate her beauty, diversity and power and to Harvest Green. Imagine the first light of dawn glistening over the oceans. Imagine a sweeping panorama from the heights of mountains. Imagine the sweet scent of flowers or the deep fragrance of forests. Our environment lifts our hearts, while it provides the particles of our bodies, the food on our tables and the means to nurture our lives.

As I share suggestions to help you expand your green horizons, think abundance … think health … think growth.

Green for Abundance
Green is the metaphysical color for abundance. Greening your business can attract and maintain a greater flow of energy and prosperity. If you are in retail, choose fantastic recycled gift boxes, shopping bags, wrapping papers and biodegradable peanuts for packaging. Your customers can have beautiful wrapping paper and signature bags, while knowing that you are contributing to the well-being of our planet. Your store, spa and business can be a great place to increase your eco-efficiency. Make sure that you take advantage of recycling in your area. Replace the bulbs in closets and storerooms with low voltage, low energy bulbs. Using less and thus receiving more in value creates abundance.

Small, in-house events are an excellent opportunity to increase your green presence and abundance. Have a “green give-away.” Give-away a low voltage fluorescent light bulb every time someone purchases a book about the environment or purchases a natural product. Abundance flows in all directions and these are all excellent incentives to bring a full circle of abundance and support.

Green for Healing
Green is a healing color. Every business has an opportunity to be a source for eco-friendly products and education. There are so many things you can do to create a healing environment for your business, staff and customers. Your Spa and Healing Center can switch to and promote organic and environmentally friendly products. A beautiful display featuring your organic and healing products will support those manufacturers and pamper your customers, while you receive the compliments and sales. Introduce a newsletter for your staff and your clients with eco-tips and thoughtful ways to reduce waste and increase energy efficiency. If you replace all of your cleaning supplies with safe, organic cleansers; use quality air and replace bottled water with filtered tap water, you will increase the environmental quality of your offices. Your clients and staff will appreciate your attention, services and products by giving you more support and sales. That is all part of the healing and greening process.

Green for Growth
The color green signifies growth. You can expand and grow your business by adding green products and services. You don’t have to wait until Earth Day to celebrate the environment. Your retail store can feature books about the environment. Have a rotating “Green Display” that showcases books, products and services that increase the environmental awareness of your clients and your staff. Your Spa and Healing Center can have “Green Weekends.” Pamper your clients with an exclusive weekend celebration of all organic, natural and healing products and treatments. Even traditional businesses can Harvest Green. If you see clients at your office, then make sure you serve them organic teas and coffee. Replace the high sugar, high fat snacks in your vending machines or snack room with organic snacks, sodas and juices.

If your clients and customers have a choice between products that are good and products that are good and eco-friendly, they will naturally purchase the green products. Buying a green product brings additional benefits. If your clients and customers know that you are paying attention to their needs and paying attention to the health of your world, you give them another great reason to do business with you.

Being a little more green helps your customers, helps your staff, helps the world and it helps your customers and your staff to help the world. Make today the day to Harvest Green.

How to Overcome the Pressures of Running Your Own Business

Whoever thinks that running your own business is a breeze, obviously has never had one. There are so many areas you need to get right otherwise your business could end up disintegrating along with everything else in your life.

You need to be organised and disciplined, a good marketer, action-taker, a great communicator, understand finances, have systems, plenty of resilience and so much more. If any of these areas are lacking in your business then you’re heading for trouble. Of course you can hire other people who have these skills and attributes so you can focus on what you’re good at. Unfortunately many business owners try to ‘do everything themselves’ and that’s why they don’t achieve the goals and dreams they initially had when they went into business.

When John contacted me, he was at the point that he we wanted to shut down his business because he felt it was ruining his life. Although he’d invested years of blood, sweat and tears in building up what appeared to be a ‘successful’ air conditioning business, he had reached the end of the road.

He was in so much pain, he thought the only option was to get out of business. He was doing installations and maintenance work during the daytime and after work, he was up until midnight doing the paperwork. With a young family at home, he had little time to devote to them. The kids were growing up quickly and he was missing out on their childhood.

At work he did have 2 guys working with him to share the workload and because he was ‘busy’ didn’t have the time to teach and train them properly. They made silly mistakes on the job and that would cost John more time and money fixing up the problems. Cashflow was a big issue because John didn’t have the time to do the invoicing and follow up.

John suffered in many ways both physically and mentally. He had a ‘bad’ back, was overweight and constantly feeling rundown.

No wonder why…he was trying to do everything himself. He had never invested any time or money learning how to improve his business and his life…

Here’s some of what we did…

1. Freed up John’s time so he had weekends off and enjoyed more family time during the week. Prior to working with me every spare minute was spent working in his business.

2. Delegated the invoicing …. in John’s situation he only required a bookkeeper part-time to focus on this area.

3. Set up checklists for his guys so they knew exactly what they had to do. This stopped them wasting time and also ensured when they filled in their job sheets, all time and parts used were accounted for. Using the checklists saved John 2 days a week plus thousands of dollars in materials. In the past the guys didn’t write down all the parts they were using on a job and many items were missing from their job sheets.

4. Organised structured weekly meetings. Communication was a big part of John’s coaching. He learned how to effectively communicate with the younger generation…what motivated them. He was then able to set up an incentive program to ensure they stayed motivated, happy in their workplace and strived to improve their performances. John learned valuable information from the expert interviews I had from The Productivity Coaching Club. He particularly benefitted from the interviews on “Managing, Motivating and Living With Generation Y” and “How to Manage and Retain Your People”.

5. Had John see the appropriate people to get his health on track.

6. John has regular allocated time to work ‘on’ his business. Currently we’re looking at how to leverage on the products/services he already has so he doesn’t work harder, just smarter…and makes more money!

Before coaching John couldn’t see the forest for the trees. He thought there was no other way but to close down his business. However there’s always more than one way to get a result. It’s just finding the right people who can help.

The truth is we live in a very confusing, complex world, where the business owner or entrepreneur is bombarded and overwhelmed. We have little or no time to pause for breathe and think. No-one can keep abreast of all they need to know anymore. The very real need for expert help multiplies by the minute.

For a business owner to insist on doing most of the “work” themselves, he or she is ensured of not only being grossly underpaid as a result, BUT OF UNWITTINGLY PLACING THE LID FIRMLY ON THEIR EARNING POTENTIAL TO BOOT! In most businesses there’s more money left lying on the table…

Eco Friendly Paper Products For The Home

The green revolution isn’t done until the paperwork is finished. Eco friendly paper products are a necessary addition to any environmentally friendly home. We all know that paper actually does grow on trees, but how much does the average person use?

When it comes to toilet paper the average ranges from 20,000 to 30,000 sheets per year per person. Add to this facial tissues and paper towels and you start seeing some significant numbers. The obvious green choice is to go with eco friendly paper products for all your household needs.

In this case eco friendly means recycled. Just one ton of recycled paper saves; 17 trees, 7000 gallons of water, 60 pounds of air pollution, 2.5 cubic yards of landfill space and enough kilowatts of electrical power to run the average home for 6 months.

When shopping for eco friendly paper products look for the highest percentage of post-consumer content in the paper. This indicates the amount of waste paper collected from consumers and reprocessed. The higher the percent, the better the paper product is for the environment.

By buying these products you are not only helping the planet, but you are sending a message to the manufacturer and encouraging this cycle of recycling. Every year Americans use approximately 85 million tons of paper products or about 680 pounds per person.

Recycling is not just a good idea, it is becoming a necessity. But how can you be sure you are buying truly eco friendly paper products? Check the label, if your product is endorsed by Green Seal you are buying a quality product. The manufacturer can also make a difference, for example Seventh Generation produces across the board high quality eco friendly products of all sorts and openly discloses all ingredients.

Beware of products claiming to be “environmentally friendly,” “safe for the environment” or “natural” as these phrases carry little weight and do not indicate that the product is made from recycled materials.

Ultimately you want toilet paper, paper towels and facial tissue made from 100% recycled paper. All truly eco friendly paper products are made chlorine, free being whitened with an environmentally safe process and often coming free of dyes and perfumes.

Buying this kind of household paper will reduce the need for virgin wood pulp which is good due to the fact that 90% of American native forests are gone and won’t be coming back anytime soon.

Going green with your household paper products won’t cost you any more than with traditional brands and will give much more back to the planet. It is an easy switch and a necessary one.

The Effect of Earth Friendly Products

Earth Friendly Products is a company listed as the one of the top green friendly companies of the world. If your aim is to sustain the environment without adding much chemical residues, this s is the answer for you. They design the products which give the same effect avoiding the use of harmful chemicals.

The impressive part of the Earth Friendly Products is that all the toxins are removed from their products and the product is made with bio degradable materials from the plants. The use these products ensure no irritation of skin or eyes. Furthermore these items do not add poisonous substances to the environment.

The Earth Friendly Products take several stringent quality control measures. They ensure the ingredients are from the plants for each of their products. Furthermore, the plants are not from rain forests and hence, no actions are taken to endanger the wild life, instead adherence to the rules of fair trade practices is ensured.

With this they not only ensure their products are bio degradable and healthy but also ensure equal wages and consideration for the people who are engaged in these activities. The products do not harm the environment.

We have to be very specific about our requirements before we go for green products. Every natural products are designed in such a way that they do not cause harm to the environment. Some of the characteristic improvements are, petroleum and caustics removed form bath room supplies, bleach and chlorine from kitchen supplies, hard wood cleaners that give essential oils are amongst the few notable ones which are removed.

It is really gratifying that they supply products specially designed for pets. You can really ensure that they do not contain any harsh chemicals which cling on the furs of pet animals. The main ingredients of Earth Friendly Products are coconut, corn, plant, and herbal oils.

Earth Friendly Products are one of the respectable companies in the world for environmental friendly products. They follow the strict rules specified by the organization Green Patriots. They are specifically taking steps to give a green style for their consumers. The products of the company are available in US, UK, Canada, European and Asian countries. Their products are available through online as well.

The Earth Friendly Product takes particular pains to go in line with the latest developments of the world. Any slight changes in the environment by their products are carefully studied and remedial actions are taken immediately. The aim and strategy of the company is to make the earth a sustainable one.