The Best Way To Increase Productivity For Your Unique Home Business Ideas In 3 Easy Steps

Almost everyone has hopes, dreams, and aspirations about things they would like to accomplish with their unique home business ideas. We often want to accomplish our goals much faster and run into productivity issues when things do not go exactly as planned. Perhaps that happens to you too. When you know how to fight through those stumbling blocks you will find increasing production in developing, planning, and executing your unique home business ideas. If this is happening to you, read on to find three simple tips to increase your productivity with all of your unique home business ideas.

The very first important strategy is not treat your idea or business as a hobby. You’re going to need to do that because taking your home business seriously means to consistently work on it through time, effort, and perseverance. While you carry out this initial step, you will need to avoid small failures or stumbling blocks getting in your way of your fortitude to push further and strive to achieve. Things going wrong along the way will happen all the time. Your belief and hard work in your concept will always carry you through the tough times.

The second strategy is to seek other successful business owner’s opinions and advice when you reach these stumbling blocks that stop you from moving forward with your unique home business ideas. Have you ever heard of the phrase about not seeing the forest through the trees? This applies here as well. Seeking other people’s advice that have walked in your shoes in the industry, will help you avoid the pitfalls of discontent, lack of effort, and time wasted. In fact most of the time they inspire you to be more productive.

The third and final tip is to have clear and defined goals that your going to achieve every day, week, month, and year. This is really important because when you don’t know where the mountaintop is will often lead many unique home business ideas to ever come to fruition. Setting clear and concise goals will keep you focused, working hard, and more productive in achieving those goals.

Just adopt these measures closely, as they are laid out above. If you do that you ought to be very successful with your unique home business ideas very easily with few if any problems. This very same plan has worked for countless others before you. Most likely this will work for you as well and give you the best results you can achieve. The only other thing to do then is to cash the checks from the money your going to make..

Marketing Mistakes and How to Fix Them

If you’re like many business owners, you’re either doing the wrong marketing activities well, or doing the right marketing activities wrong. Now, how could that ever happen? It’s quite simple really, let me explain:

Firstly, in my business experience, I’ve noticed that most entrepreneurs and business owners have one thing in common. They spend most of their time working “in” their business, and very little time working “on” it. That is, they spend too much of their precious time performing operational tasks and far too little (if any) time planning how they want their business to perform.

As a result, they cannot see the forest for the trees. They just keep on doing what may have worked well once. Quite often, because they deal with so many day-to-day hassles, they just keep doing what does not create another hassle. They rarely stop to question whether what they’re doing its working well now, let alone whether they could do any better.

Secondly, the brutal reality is that most business owners have never had any marketing training!!

If you want to do your marketing “right”, you have to start with a plan. That way you’ll avoid the 1st mistake – no marketing plan. Let me be clear, I’m not talking about some 200-page monster. That’s usually too much and a waste of time. I’m talking about something that you can do in one day. Go get a pen and paper, or boot up your PC and we will start.

Step 1:

Just Who is Your Market and Competition? People buy goods or services for one of two reasons;
1) to solve a problem
2) to make them feel good. A common mistake that many small business owners make is to pioneer some product or service without first understanding the market and what it wants. People will not buy things they don’t want.

A profitable market has people who will buy your solution, at a price that will make you money. Simple, isn’t it? And that market has to be big enough to be worth your while. Your customer chooses you because you provide a better solution to getting the product or service they want. To understand your market, answer questions like these:

* What segments of my market are underserved?
* Are these segments big enough to make money?
* How much share of this market do I need to break even?
* How much competition do I have?
* Can I leverage my strengths against my competitors’ weaknesses?
* Does this market want or value my unique competitive offering?

Step 2:
Do You Understand Your Customer? You have to know who your “perfect customer” is, what they want, and what moves them to buy. Most business owners do have a gut feel for this, I’m asking you to put it down on paper; it will force you to better describe them. A common mistake made by many owners is that they try to be all things to all people. Don’t fall into this trap. Think about your perfect customer. Now, to quantify the above, ask yourself these questions:

* How does my perfect customer usually buy my kind of products? In a store, can they be ‘telemarketed’, or at a consumer trade show?
* Who is the primary buyer? The husband or the wife? Both? A business owner?
* Where do they get their information? Newspapers? The Web? Trade magazines?
* What is his primary motivation to buy? To make more money? Be Healthy? Save money?

Step 3:
Find Your Niche! It’s better to have 50 percent of a targeted niche that you understand well, than to have five percent of a much larger market that you’re not intimately wise about. Your goal is to dominate that niche, to make it yours. After that happens, you can look for your second niche. You have dealt with businesses that were very niche specific, and you could tell.

They were super experts on their product or service, their staff was focused, and their marketing message was very specific. But make sure your niche is easy to contact and communicate with. Focus your thinking to grow your sales.

Step 4:
You Need to Develop Your Marketing Message Your marketing message tells your prospect what you do. It also needs to move them to become your customer. The mistake most business owners make is that their message is all about them, not the prospect. “What’s in it for me?” the prospect will ask. Craft your message to focus on his benefits in buying from you.

* Tell the prospect what his problem is.
* Give him some proof that it should be solved now.
* Tell him the benefits your solution provides.
* Why he should only pick you.
* Testimonials and examples from people like him who you have already helped.
* Your unconditional guarantee.
* You also need to have a clear, concise “elevator speech” that gives the person you are meeting an instant idea of what you do. Don’t be selling, be educating. 10 seconds, maximum.

Step 5:
What Should Be Your Marketing Mediums? These are how you deliver your marketing message. You want to choose the mediums that deliver your message to the most niche prospects at the lowest cost. There are many, from the common ones like radio, newspapers, brochures and flyers, to less utilized ones such as media releases, articles you write for publication, post cards, public speaking, charity events, and infomercials.

Once you understand your niche market, determine the appropriate match.

Step 6:
Set Some Goals! Chances are, you don’t have a boss. You are it! So you need to develop specific goals, let your team in on them, make them part of the plan and its success, and hold yourselves accountable for reaching them.

Your goals should be financial and non financial. Keep everyone on your team abreast of the score. You would never play a game without keeping score would you? How would you determine your strategy if you did not know whether you were winning or losing? Think of it like your favorite sport or game, with all of you the players. You have to keep score.

Step 7:
You Need a Marketing Budget If you have been in business over 1 year, and know your prior marketing expenses, find your costs as a percentage of sales, or getting each new customer, or both. For example, if you sold 1000 customers an average of $1000 each, $1 million in total, and your marketing expenses were $50,000, then each new customer cost you $50. Now you can see that marketing properly done is always an investment, never an expense. You can work on lowering the client acquisition cost down to say, $40, with a better message in a more apt medium.

You have to look at it this way. You run out on the street with a bunch of $50 bills, and every time you give one away, your sales go up by $1000. Mind you, you have to engineer the systems in your business to handle all that new business you are ensuring will come in. But that’s a story for another day.

That’s it, now you know how to do it. Set aside some time to develop your marketing plan. Get all those ideas out of your head, and onto paper. Chances are, something else in your business may demand your immediate attention, and you’ll not get through this marketing plan exercise.

Pretend you have a boss that you are answerable to, and just imagine that your deadline is next Tuesday. There are valid reasons why people have bosses in companies and why progressive business owners get coaches. It’s all about accountability. Now go to it, and good luck.

Five Steps to Overhauling Your Business

We were sitting in the back of an oversized SUV, zipping to LaGuardia Airport on a warm evening in late May 2008 when Larry pulled out his Blackberry and said, “Stefan, that is a very interesting idea. I’ll set up a telephone meeting between my senior staff and your team to discuss how we can make this happen.”

Dr. Lawrence Burns had just finished speaking to a group of colleagues at Columbia University’s Earth Institute about “What Sustainability Means to General Motors”, and now I was seeing him off to his flight back to Detroit.

I had met Larry a few months earlier, after reading about him in the New York Times article Mr. Environment for General Motors. And while he was in charge of strategic planning and R&D for the company, what really had us bond was our commonality around hearing loss. He had lost all his hearing and I was not far behind him (my hearing has since improved substantially.) But at the time we enjoyed being with someone who understood what it was like to live without sound.

What excited Larry on the car ride to the airport was a vision I had developed and just finished presenting to him in the car on how to overhaul General Motors by taking them green.

In fact he had never heard such a concept like that before.

A few weeks later Larry and his senior executives were on the phone with my partner an me telling us to put together a detailed proposal on how we would take his two divisions at GM green first, and if successful, the whole company.

But it turned out GM was too far gone. And by the time we submitted our detailed proposal a couple of months later, they were preparing to publicly announce they were hitting the wall.

And while our team felt a weird sense of comfort when we learned a part of our plan managed to get into GM’s proposal to Congress for bailout funds a few months later, we were saddened we were not going to help them overhaul the company.

Yes, General Motors is an extreme example, yet any business can fall victim to neglecting the writing on the wall if left unheeded.

How about yours?

Five Steps to Overhauling Your Company

1. Identify Breakdowns-quickly figure out where the key issues are in your business. Is your product/service still relevant? Do customers see its value? How is it priced? What is your competition like? Has the market changed in your industry?

2. Determine Solutions- here is where many people get stuck. Often times, you are deep in the woods to see the forest and have an objective way of looking at this. Find out how to make sure you can get back ahead of the curve in your industry. How can you narrow down your product or service and/or marketing to a more specialized audience? Specialists create a uniqueness that is gold in marketing and brand positioning.

3. Test Assumptions-once you figure out how you are going to adjust your company, rigorously challenge your thoughts and opinions. Use surveys and speak to your customers, suppliers, even your neighbors. From the various opinions adjust your plan accordingly.

4. Implement Quickly-do not hesitate. Hesitation breeds indecision. Indecision breeds failure. Once you have your information, or “enough” to make your choice, go forward ASAP immediately.

5. Accelerate Through the Mistakes-along the way to overhauling your business, you will make mistakes. That is fine and it is part of the process of overhauling. The key is not to not make mistakes, rather to accelerate through them. Make them, realize them, and adjust as soon as possible until you figure it out.
Doing a major overhaul of your company is not an easy thing for many businesses. If it were, GM and Larry Burns would have done it a long time ago.

It requires shifting your thinking and being ready, willing and able to let go of things you felt were perfect that may no longer be.

And being ready to act immediately.

Action Steps for the Week:

How is your product or service? Is it still “current”? Is it unique and competitive? Or are a gazillion others trying to compete with you using similar products or services?

If the latter, you need to zoom in and narrow your market share. Be a big fish in a small pond.

You do this by specializing! One way to do this is by narrowing your primary customer base. For example, focus on single women over 40, or first time home owners only, or green business coaching, etc.

Research the market place. Know who is doing this already and how you are better or different or both.
Next, revamp your marketing strategies and plan. Recreate your marketing funnel to draw customers in on a regular basis.

Lastly, act ASAP. Waiting is the kiss of death.

Quickly test, apply and adjust our plan as you go.

Hi, my name is Stefan Doering. Since 1987, I’ve been pioneering new approaches to environmental business and sustainability. After having started one of the first green retail businesses in the country and growing it to one of the largest, I now have coached hundreds of green businesses as well as teach green entrepreneurialism for various NYC programs and at Columbia University’s Center for Environmental Research and Education. I focus on three major areas:

1) Innovating powerful green business models,

2) Crafting and implementing marketing and positioning strategies for bringing green to mainstream, and

3) Creating a consistently profitable and sustainable business.

Online Marketing – Today’s Response To Business Challenges

If you build it, will they come?

That depends on how well you market it. Like the proverbial tree that falls in the forest without making a sound, the first lesson of Online Marketing Services says that even the fanciest Web site in the world won’t generate one inquiry or attract one new customer if nobody visits it. If you have a well-designed Web site but aren’t getting many hits, perhaps it’s time to revisit your strategy for directing people to your site.

To achieve the best Online Marketing Services from media campaigns, it is essential that your website is making the most of its visitors. As well as Search Engine Optimization (SEO), Pay Per Click (PPC) and Affiliate Marketing Fruitful Media undertake in-depth usability studies to ensure maximum conversion rates are achieved when sending online visitors to a website.

Online Marketing Services also refereed to as eMarketing, internet marketing, is the marketing the product or the services over the internet. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, and e mail marketing.

Online Marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. Internet marketing is associated with several business models. he model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.

Online Marketing Services marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience: An internet marketing campaign puts an organization’s message in front of consumers precisely when they want it.

Online Marketing Services has had a large impact on several industries including music, banking, and flea markets, as well as the advertising industry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share. The increasing speed of Internet connections is the main reason for the fast growth.

Harvest Green – Business Success in Harmony With Our Environment

Our ecosystem is an interrelated organization of life, where each individual aspect contributes to the grandeur of the whole. It is an elegant system of life and a source of inspiration. As Businesses and Professionals, you are in the perfect position to be creative leaders and Harvest Green. You can embrace the very same model as our ecosystem and by doing so; you can increase your prosperity, success and customer loyalty.

This is a perfect time to find and convey new ways to reconnect with our dear planet, to celebrate her beauty, diversity and power and to Harvest Green. Imagine the first light of dawn glistening over the oceans. Imagine a sweeping panorama from the heights of mountains. Imagine the sweet scent of flowers or the deep fragrance of forests. Our environment lifts our hearts, while it provides the particles of our bodies, the food on our tables and the means to nurture our lives.

As I share suggestions to help you expand your green horizons, think abundance … think health … think growth.

Green for Abundance
Green is the metaphysical color for abundance. Greening your business can attract and maintain a greater flow of energy and prosperity. If you are in retail, choose fantastic recycled gift boxes, shopping bags, wrapping papers and biodegradable peanuts for packaging. Your customers can have beautiful wrapping paper and signature bags, while knowing that you are contributing to the well-being of our planet. Your store, spa and business can be a great place to increase your eco-efficiency. Make sure that you take advantage of recycling in your area. Replace the bulbs in closets and storerooms with low voltage, low energy bulbs. Using less and thus receiving more in value creates abundance.

Small, in-house events are an excellent opportunity to increase your green presence and abundance. Have a “green give-away.” Give-away a low voltage fluorescent light bulb every time someone purchases a book about the environment or purchases a natural product. Abundance flows in all directions and these are all excellent incentives to bring a full circle of abundance and support.

Green for Healing
Green is a healing color. Every business has an opportunity to be a source for eco-friendly products and education. There are so many things you can do to create a healing environment for your business, staff and customers. Your Spa and Healing Center can switch to and promote organic and environmentally friendly products. A beautiful display featuring your organic and healing products will support those manufacturers and pamper your customers, while you receive the compliments and sales. Introduce a newsletter for your staff and your clients with eco-tips and thoughtful ways to reduce waste and increase energy efficiency. If you replace all of your cleaning supplies with safe, organic cleansers; use quality air and replace bottled water with filtered tap water, you will increase the environmental quality of your offices. Your clients and staff will appreciate your attention, services and products by giving you more support and sales. That is all part of the healing and greening process.

Green for Growth
The color green signifies growth. You can expand and grow your business by adding green products and services. You don’t have to wait until Earth Day to celebrate the environment. Your retail store can feature books about the environment. Have a rotating “Green Display” that showcases books, products and services that increase the environmental awareness of your clients and your staff. Your Spa and Healing Center can have “Green Weekends.” Pamper your clients with an exclusive weekend celebration of all organic, natural and healing products and treatments. Even traditional businesses can Harvest Green. If you see clients at your office, then make sure you serve them organic teas and coffee. Replace the high sugar, high fat snacks in your vending machines or snack room with organic snacks, sodas and juices.

If your clients and customers have a choice between products that are good and products that are good and eco-friendly, they will naturally purchase the green products. Buying a green product brings additional benefits. If your clients and customers know that you are paying attention to their needs and paying attention to the health of your world, you give them another great reason to do business with you.

Being a little more green helps your customers, helps your staff, helps the world and it helps your customers and your staff to help the world. Make today the day to Harvest Green.

How to Overcome the Pressures of Running Your Own Business

Whoever thinks that running your own business is a breeze, obviously has never had one. There are so many areas you need to get right otherwise your business could end up disintegrating along with everything else in your life.

You need to be organised and disciplined, a good marketer, action-taker, a great communicator, understand finances, have systems, plenty of resilience and so much more. If any of these areas are lacking in your business then you’re heading for trouble. Of course you can hire other people who have these skills and attributes so you can focus on what you’re good at. Unfortunately many business owners try to ‘do everything themselves’ and that’s why they don’t achieve the goals and dreams they initially had when they went into business.

When John contacted me, he was at the point that he we wanted to shut down his business because he felt it was ruining his life. Although he’d invested years of blood, sweat and tears in building up what appeared to be a ‘successful’ air conditioning business, he had reached the end of the road.

He was in so much pain, he thought the only option was to get out of business. He was doing installations and maintenance work during the daytime and after work, he was up until midnight doing the paperwork. With a young family at home, he had little time to devote to them. The kids were growing up quickly and he was missing out on their childhood.

At work he did have 2 guys working with him to share the workload and because he was ‘busy’ didn’t have the time to teach and train them properly. They made silly mistakes on the job and that would cost John more time and money fixing up the problems. Cashflow was a big issue because John didn’t have the time to do the invoicing and follow up.

John suffered in many ways both physically and mentally. He had a ‘bad’ back, was overweight and constantly feeling rundown.

No wonder why…he was trying to do everything himself. He had never invested any time or money learning how to improve his business and his life…

Here’s some of what we did…

1. Freed up John’s time so he had weekends off and enjoyed more family time during the week. Prior to working with me every spare minute was spent working in his business.

2. Delegated the invoicing …. in John’s situation he only required a bookkeeper part-time to focus on this area.

3. Set up checklists for his guys so they knew exactly what they had to do. This stopped them wasting time and also ensured when they filled in their job sheets, all time and parts used were accounted for. Using the checklists saved John 2 days a week plus thousands of dollars in materials. In the past the guys didn’t write down all the parts they were using on a job and many items were missing from their job sheets.

4. Organised structured weekly meetings. Communication was a big part of John’s coaching. He learned how to effectively communicate with the younger generation…what motivated them. He was then able to set up an incentive program to ensure they stayed motivated, happy in their workplace and strived to improve their performances. John learned valuable information from the expert interviews I had from The Productivity Coaching Club. He particularly benefitted from the interviews on “Managing, Motivating and Living With Generation Y” and “How to Manage and Retain Your People”.

5. Had John see the appropriate people to get his health on track.

6. John has regular allocated time to work ‘on’ his business. Currently we’re looking at how to leverage on the products/services he already has so he doesn’t work harder, just smarter…and makes more money!

Before coaching John couldn’t see the forest for the trees. He thought there was no other way but to close down his business. However there’s always more than one way to get a result. It’s just finding the right people who can help.

The truth is we live in a very confusing, complex world, where the business owner or entrepreneur is bombarded and overwhelmed. We have little or no time to pause for breathe and think. No-one can keep abreast of all they need to know anymore. The very real need for expert help multiplies by the minute.

For a business owner to insist on doing most of the “work” themselves, he or she is ensured of not only being grossly underpaid as a result, BUT OF UNWITTINGLY PLACING THE LID FIRMLY ON THEIR EARNING POTENTIAL TO BOOT! In most businesses there’s more money left lying on the table…

Eco Friendly Paper Products For The Home

The green revolution isn’t done until the paperwork is finished. Eco friendly paper products are a necessary addition to any environmentally friendly home. We all know that paper actually does grow on trees, but how much does the average person use?

When it comes to toilet paper the average ranges from 20,000 to 30,000 sheets per year per person. Add to this facial tissues and paper towels and you start seeing some significant numbers. The obvious green choice is to go with eco friendly paper products for all your household needs.

In this case eco friendly means recycled. Just one ton of recycled paper saves; 17 trees, 7000 gallons of water, 60 pounds of air pollution, 2.5 cubic yards of landfill space and enough kilowatts of electrical power to run the average home for 6 months.

When shopping for eco friendly paper products look for the highest percentage of post-consumer content in the paper. This indicates the amount of waste paper collected from consumers and reprocessed. The higher the percent, the better the paper product is for the environment.

By buying these products you are not only helping the planet, but you are sending a message to the manufacturer and encouraging this cycle of recycling. Every year Americans use approximately 85 million tons of paper products or about 680 pounds per person.

Recycling is not just a good idea, it is becoming a necessity. But how can you be sure you are buying truly eco friendly paper products? Check the label, if your product is endorsed by Green Seal you are buying a quality product. The manufacturer can also make a difference, for example Seventh Generation produces across the board high quality eco friendly products of all sorts and openly discloses all ingredients.

Beware of products claiming to be “environmentally friendly,” “safe for the environment” or “natural” as these phrases carry little weight and do not indicate that the product is made from recycled materials.

Ultimately you want toilet paper, paper towels and facial tissue made from 100% recycled paper. All truly eco friendly paper products are made chlorine, free being whitened with an environmentally safe process and often coming free of dyes and perfumes.

Buying this kind of household paper will reduce the need for virgin wood pulp which is good due to the fact that 90% of American native forests are gone and won’t be coming back anytime soon.

Going green with your household paper products won’t cost you any more than with traditional brands and will give much more back to the planet. It is an easy switch and a necessary one.

The Effect of Earth Friendly Products

Earth Friendly Products is a company listed as the one of the top green friendly companies of the world. If your aim is to sustain the environment without adding much chemical residues, this s is the answer for you. They design the products which give the same effect avoiding the use of harmful chemicals.

The impressive part of the Earth Friendly Products is that all the toxins are removed from their products and the product is made with bio degradable materials from the plants. The use these products ensure no irritation of skin or eyes. Furthermore these items do not add poisonous substances to the environment.

The Earth Friendly Products take several stringent quality control measures. They ensure the ingredients are from the plants for each of their products. Furthermore, the plants are not from rain forests and hence, no actions are taken to endanger the wild life, instead adherence to the rules of fair trade practices is ensured.

With this they not only ensure their products are bio degradable and healthy but also ensure equal wages and consideration for the people who are engaged in these activities. The products do not harm the environment.

We have to be very specific about our requirements before we go for green products. Every natural products are designed in such a way that they do not cause harm to the environment. Some of the characteristic improvements are, petroleum and caustics removed form bath room supplies, bleach and chlorine from kitchen supplies, hard wood cleaners that give essential oils are amongst the few notable ones which are removed.

It is really gratifying that they supply products specially designed for pets. You can really ensure that they do not contain any harsh chemicals which cling on the furs of pet animals. The main ingredients of Earth Friendly Products are coconut, corn, plant, and herbal oils.

Earth Friendly Products are one of the respectable companies in the world for environmental friendly products. They follow the strict rules specified by the organization Green Patriots. They are specifically taking steps to give a green style for their consumers. The products of the company are available in US, UK, Canada, European and Asian countries. Their products are available through online as well.

The Earth Friendly Product takes particular pains to go in line with the latest developments of the world. Any slight changes in the environment by their products are carefully studied and remedial actions are taken immediately. The aim and strategy of the company is to make the earth a sustainable one.